If you have debated all the pros and cons of going after a formal education but couldn’t decide, then keep reading; here are your 5 reasons why you should get a degree! And why you should start now!

1. Broaden your horizons

Through formal education, you get a chance, perhaps unlike no other, to expand your horizons, gain new experiences and finally, learn new skills that you traditionally wouldn’t have acquired. Universities are also the perfect opportunity for students to build a sturdy Rolodex of contacts which undoubtedly will come in handy one day. The more networking you get to do, the better, as you never know what that contact might lead to down the road.

2. Prepare yourself for the future with the right skills 

Sometimes you’ve reached the limit of your potential without a formal education diploma, so if you want to progress in your chosen field, you might require a degree. Of course, there are careers that you cannot perform anyway without a degree, e.g., you can’t just declare yourself a doctor or even an accountant or an architect or a lawyer one morning but refuse to go to school for it; at the end of the day, certifications give your CV a gravitas that experience alone doesn’t guarantee unless you’re a prodigy or have ten years worth of it. 

3. Secure your future

There is more stability and job security with a formal education rather than without it. With a physical degree and proof of experience, you get more credibility; employers value the status of formal education, which benefits you and your earning potential. A degree is almost guaranteed to earn you a higher salary than someone in the same field without one. Not to mention that a degree gives you more authority when featured in your CV, and you can always go back and build on that if needed with either a master’s or a doctorate. It is a valuable tool, no matter what.

4. Different Circumstances 

Deciding on whether to pursue a degree isn’t that difficult anymore because times have changed, and getting a higher education is more accessible than ever today. You don’t necessarily have to go to a high-end institution to receive a high-end education; many fine institutions today are easily accessible, affordable, and accommodating to students without sacrificing quality. Therefore, you can get an accredited degree with one-third of the money it would cost you at a high-end university and on your own time without worries, as long as you are willing to do the proper research and choose the university that best fits your needs.

5. Risk and Reward 

Finally, going to university is hard to regret. At the end of the day, even simply being a degree holder and not necessarily using it, it is still better than nothing because you can always use it as a safety net. Not to mention that simply including it in your CV is good enough on its own.

A degree instantly offers more job and career ascension opportunities and the incentive for a better salary than without one; that alone should count as a return on investment enough.

Acquiring a degree is basically investing in yourself and your future. A degree doesn’t necessarily mean that you are looking into a future in academia or even a career in a specific degree-related field; it can merely be a stepping stone for building upon. Explore all your options with an accessible and accredited institution; learn how to get your degree today with GBU-Europe.

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1. Flexible Learning Experience / Distance Education

One of the primary elements that make GBU-Europe unique is its overall flexibility. Our students can choose between studying on-location at one of our Approved Tuition Centres and a fully remote option that enables students to study from wherever they are according to their schedule and personal needs. In addition, our students have the freedom to start their studies whenever they want; no limitations there!

2. Recognisability & Dual Degrees

GBU-Europe features numerous collaborations between internationally-recognised universities, meaning that students graduating with selected GBU-Europe degrees can, at the time of graduation, also be issued equivalent degrees from globally recognised universities, so a second degree. Moreover, our progression agreements with top universities allow our graduates to continue their studies at another partner university, for example, the University of West London. GBU-Europe also has progression agreements with established skill development organisations like ABE UK; thus, professionals can join GBU-Europe for their undergraduate and postgraduate studies under specific criteria.

3.  Financial Flexibility

Apart from flexibility in their studying schedule, students also have flexibility on a financial front. GBU-Europe allows its students to pay the academic fees in instalments and offers an additional 6-month window to pay the first instalment after accepting their confirmation letter. The individuals that decide to study with us can spread the cost throughout their studies to accommodate their financials without feeling pressured or obligated into an inconvenient payment, not to mention the availability of partial scholarships. 

4. Constant Support

Our Student Support Team provides all students with constant support throughout the academic journey. If you choose GBU-Europe for your studies, you can rely on the professionalism of our team, which consists of highly-qualified individuals who are always happy to assist you. You will also be assigned a personal tutor and have access to a dedicated administrative staff member to help you with all practical queries.

5. Countless Opportunities Post-Graduation

All of our programmes have been developed with one idea: to ensure you can apply everything you’ve learnt in the real world as soon as you graduate. After graduation, you will have the skills needed to pursue your desired career or even continue your academic journey with another degree. Our goal is to equip you with the necessary tools to achieve your dreams.

6. A Big Community of Alumni

Upon graduation, you will join a community of over 15,000 graduates around the world, all of whom are in key positions in the business world. Some of them have gone on to acquire doctorate degrees from prestigious universities which allow them to become professors themselves or even to secure promotions and better opportunities in their professional fields; that could be you too!

Don’t hesitate to peruse the career fields available on the GBU-Europe website and hit that apply button when ready to take the next step towards your professional future.

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Picking out your appropriate career path, albeit a dreadful task, may be easier than originally thought. The options may seem endless and the possibilities innumerable, but what if we told you that your perfect career could be determined through your personality?

Professor and psychologist John. L. Holland, the founder of the RIASEC test, indicates how personalities and careers are directly correlated to one’s success. According to Holland, there are six (6) distinct personality types that can help define people:

• Realistic 
• Artistic
• Investigative
• Social
• Enterprising
• Conventional

Each person can be categorised into one of the above categories, or even better, they can combine RIASEC categories to formulate “the Holland Code,” very similar to the Myers-Briggs code (INFJ, ENFP, INTJ). The Holland code can be very indicative of one’s ideal career. 

Choosing the right academic degree to fit your personality or, correspondingly, choosing the wrong degree can positively or negatively impact your future. For example, picking an academic degree that interests you and keeps you engaged would lead to good grades, completing your degree, and, potentially, a successful career that makes you happy. On the other hand, the wrong choice would feel like an obligation, leading to dissatisfaction and an unsuccessful first attempt at graduation.

Here are some traits for each personality type and some possible undergrad options for each one that might help you narrow down your career options:

REALISTIC PERSONALITY TYPE: Characteristics for this personality type involve being practical and preferring to work more with their hands, “assembling and repairing” while being calm and assertive. Take into consideration the option of Logistics.

ARTISTIC PERSONALITY TYPE: Artistic types are, well, artists. Creative individuals enjoy expressing themselves through different methods, such as writing, dancing, philosophy, or the humanities. A career in Digital Marketing would tap into those interests.

INVESTIGATIVE PERSONALITY TYPE: This type enjoys in-depth research and, probably,  is good with numbers. Investigative types are natural introverts and traditional bookworms, so a BSc in Business Law  could be the right choice here.

SOCIAL PERSONALITY TYPE: Do you particularly enjoy working with others? Are you a good leader that enjoys supporting others? You may have a Social personality. The ideal career path would involve working in healthcare, caregiving in general, teaching, or Human Resources.

ENTERPRISING PERSONALITY TYPE: Enterprising personalities value status and financial success and are entrepreneurial. If you read that description and said, “hey, that’s totally me,” consider choosing the BSc in Business Administration.

CONVENTIONAL PERSONALITY TYPE: Conventional types tend to be more introverted and enjoy working with numbers and data, elements that can be found in jobs like accounting or Finance.

So you see, picking the right career to suit you isn’t rocket science… it’s psychology. There are many available tests online that can help determine your personality type and, thus, help you make that dreaded, life-changing decision (no pressure), as well as a variety of undergraduate programmes to consider.

The post <strong>Choose the best programme for your personality type</strong> appeared first on Global Business University.

1. Build a Healthy Everyday Routine

You would be surprised by how far a simple but strictly imposed everyday routine would go to improve your life. The key to making it work is finding a way of evenly distributing your time to cover all important everyday tasks without prioritising one over the other (e.g., sleeping over studying) unless necessary. 

There isn’t a standard “one size fits all” formula that will 100% work the same for everyone when building your routine so, naturally, you will have to go through a trial and error phase. Consider covering all that you consider essential and build onto it until you’re happy.

2. Create a Productive and Relaxing Environment

It is vital to reserve yourself a space specifically just for studying that is separate from the rest of the house. Avoid areas such as beds/sofas that we tend to associate with relaxation as that will eventually prevent you from properly resting when you have to and, conversely, will prevent you from getting any work done because you’ll be too relaxed.

Eliminate unnecessary distractions and distance yourself from things that would prevent you from concentrating during working hours: keep away from your phone, TVs, and applications such as Netflix that will keep you from achieving your daily goals.

Embellish your workspace with useful or mentally stimulating knick-knacks that don’t distract you from work at hand, like plants. Try to switch things up once in a while to refresh your brain: try studying at a library or a cafe and give your mind a soft reboot when things get stale.

3. Adopt Healthy Habits

Common logic dictates healthy body=healthy mind and vice versa; science also agrees with this statement. Therefore, taking care of one’s mind and body isn’t only necessary for quality of life. Still, it also contributes to mental preparedness in undertaking tasks and when concentrating.

Maintaining a healthy diet full of “superfoods” (like blueberries and dark chocolate) along with a modest amount of exercise (yoga, jogging, dancing, walking) and the proper amount of sleep, which is vitally essential, make a good recipe for success. The human hierarchy of needs dictates how we, as humans, can only properly function by fulfilling that which is vital for us to operate, so you can only expect to wield realistic results if you take care of yourself.

4. Consider the Pomodoro Technique 

The Pomodoro Technique, coined by Francesco Cirillo in the 1980s, is a time management method that helps boost productivity by conditioning the brain to work in intervals of 25 minutes with 5-10 minute breaks after each session. The technique is ideal if you are a serial procrastinator or need help concentrating and staying true to the course. You can use a timer to set your desired amount of time to produce uninterrupted work (usually 25 mins), take a 5-min break, resume work, and continue the cycle until you feel like you have achieved your task. 

The technique has been widely hailed for helping people become more productive with their time while eliminating distractions and simultaneously not being unbearably difficult.

If you struggle to produce 25 minutes of uninterrupted work and feel as if you’ve been conned, try starting with a shorter time limit, like 15 minutes, and eventually build onto that.

5. Get Rid of Distractions

Allegedly, it takes a person approximately 23 minutes to regain focus after breaking their concentration by getting distracted. We all know how easily we can get distracted nowadays by emails, calls, notifications, social media, etc. 

If, like most of us, you lose focus, consider eliminating temptations from your chosen workspace. Use app and software blockers, put your phone on aeroplane mode, and provide yourself with little fidgets that will keep your hands occupied but not your mind – the solutions vary; find what works best for you. Over time your tolerance will increase, and you will find yourself better conditioned to focus longer; don’t get discouraged by failure.

6. Give Yourself a Rest 

As mentioned above, failing is an essential part of the learning curve, but we humans sometimes tend to hold ourselves to impossible standards. Don’t be so hard on yourself about straying from your routine or goals. If you fail to complete a task during your desirable timeframe, do not punish yourself by pulling an all-nighter and getting no sleep. 

Balancing one’s personal life with studying while also maintaining a healthy lifestyle is no easy feature, and anyone doing so effortlessly is probably putting a lot of effort into it. Allow yourself to make mistakes and not be perfect. Go out, have fun, and binge that show if you must.

7. Listen to your Body

Humans: we are born with some great features. Our subconscious can let us know when something is wrong, and usually, all we have to do is listen. Pay attention to your intuition when something feels off: the work you think you’re getting done while being burnt out probably isn’t worth the sacrifice as much as you think it is. Learn to listen to your body’s needs. At the end of the day, meeting deadlines and getting good grades isn’t worth losing your health over. Skip that scheduled workout if you’ve had a harrowing day of exhaustion, eat that cake you’ve been craving, and take that nap without guilt; if you feel like you mentally need it all, it’s okay.

Nobody is perfect at everything. We all struggle, even though we may not always show it. Your best is good enough, and as long as you do what needs to be done, nobody cares how you managed to do so or how long it took you to do so, so take your time. 

The true tip is to end up doing something you enjoy, which will make having to concentrate less of a responsibility and more like personal satisfaction. Find the career that fulfils you here.

The post 7 Simple Ways to Sharpen your Brain for Studying appeared first on Global Business University.

We hear that education is power and that it can change our lives. A university degree aims to develop students’ critical analysis and instil in them new points of view and values. These fantastic tools can certainly lead to professional success but, even more so, they can help you live a better life. So let’s take a look at a few reasons why education is important:   

1. Take The Reins 

When we think about achieving success in life, we quickly realise that an essential tool we need, the one that will give us all others, is education. Education will open doors for you and allow you to take control of your life. Education is the enabler in work, family, or social standing. We see examples of people with better health, jobs, and relationships around us. Who live to fulfil their goals and dreams. So what’s the common denominator? You guessed it! Education. 

The relationship between education and success is clear. Higher education will be rewarding in so many aspects beyond your career for your family as well as your community. As a result, you can provide better for those around you and enjoy life to the fullest. It gives meaning to a complex, competing world of infinite possibilities. It helps us set clear goals and maintain sight of what is of value to us. When you think about it…there’s really no life aspect that education wouldn’t positively affect. 

2. Change Begins Within

The most important role of education in society is that it lets us know ourselves better so we can live together more peacefully. It provides a view of the human condition, that is, what it means to be human, our limits, and dreams. Changing society begins with each one of us individually. 

We all know humanity’s problems: ecological disasters, technological and financial crises, inequality, various social and political injustices. Apart from giving us new eyes to see the world, education also builds our moral compass. Our understanding grows more profound, and we can tell right from wrong.  

Respecting what is different while celebrating who we are, allows room for cultural prosperity. And with respect comes care and progress. Education is essential because it helps us develop as a society and a species. We learn that through community engagement, we can solve our problems. Conscious of our communal ties, we can positively impact each other’s lives. Education teaches us that we are all responsible for each other. 

3. Skill Development

During their university studies, students learn a vital skill: time management, i.e., how to finish on time, how to handle more than one task, and how to cooperate with different individuals to do so. Going into the workplace, this translates into interpersonal and organisational skills. And make no mistake! These are skills you need for any job. 

Our world is characterised by financial disparity, and not everyone has an equal chance at success. In fact, not everyone will succeed. Higher education is the best thing you can have to reach a higher standard of living. It will equip you with the needed skills, open doors, and land you a job.  

Still, trying to figure it out? Well, hear it directly from our graduates here at GBU-Europe. We asked how education has helped them succeed professionally, and this is what they said! 

4. Higher Education, Higher Pay

It’s common knowledge nowadays that degree holders earn more per year than high school graduates. Even though a higher education will not guarantee a luxurious lifestyle, it will land you a better-paying job. When thinking about the importance of university education, we should consider how it will affect the quality of our lives. More relaxation, free time, and a wider range of options are things to be gained with education. In addition, it will be easier to find a job, the job you’ll find will come with better benefits (insurance, health, retirement), and you’ll be better qualified for promotions. Education will make you independent, and that is invaluable. 

5. Dreams Do Come True

Okay. Maybe you won’t invent the next wheel or microcomputer, but you can still turn your dreams into a reality. Another aspect of education and its importance is how it translates to power and privilege. A deeper understanding of how the world works will give you a conscious say in how you live your life. In your educational journey, your goals may and probably will change, but the fact that you are receiving the tools to make your dreams a reality will remain a constant. 

Education will shape your future path. It is the foundation, the key to fulfilling your aspirations. 

6. Confidence Booster

Holding a degree speaks to your level of intelligence. The hard work you will put through to study, meet deadlines, and conduct research, will be telltale signs of your capabilities. In addition, the hurdles you’ll go through and all the knowledge you’ll have gained will imbue you with self-confidence. 

This self-esteem will shape your family, social life, and career. A degree is more than just a piece of paper you receive at the end of the courses. It is a journey that will impact your whole life attitude. With education, you can structure and support arguments better, work in a team, make mental links to different scenarios and try new approaches. You will gain experience and know how to apply these skills to your life further. Education will teach you how to be successful by developing you as a person. Trust will be built within you, and nothing will seem unreachable. 

Remember! Self-confidence is the springboard for all success in life. 

Conclusion 

Education is an eye-opening, character-developing, transforming experience. It is a true treasure to every individual and society as a whole, as it boosts our confidence and turns us into more active citizens. It can give us entry into any industry, and whatever knowledge we gain will stay with us forever. So, if you are wondering how to build a successful career, your answer is this! Educate yourself. Remember that today, education is no longer a privilege of the few, and the options, from on-campus to online and distance learning degrees, are ever-expanding. 

Check out our offered programmes and get started on your educational journey into a better future! 

The post 6 Reasons Why Education Is Important For Our Success  appeared first on Global Business University.

As is natural, employers seek candidates with a specific set of skills and knowledge required for a job. Beyond that, however, they are looking for various soft skills that are not related to academic competence but are nonetheless at the core of any industry. These transferable skills or attitudes can set you apart from other candidates, regardless of your work sector. So, without further ado, here are ten employability skills hiring managers are looking for:  

1. Communication 

Getting the message across effectively is key to any work environment. Clear communication and interpersonal skills at work include oral and written language, listening for understanding and negotiating. Employers are looking for individuals who can stay focused, understand what is needed of them, and have the communication techniques to impact the workplace. Our MBA in Marketing Strategy is the perfect distance-learning option for you to develop these skills. 

2. Teamwork

Making the transition from being a student to being an employee is a challenge, and if there is one thing that definitely changes, it’s that you don’t work alone anymore. Teamwork is all about being able to trust in other people’s abilities in order to achieve a goal. Any company looking to hire is interested in candidates who show responsibility, collaboration, and honesty. Being part of a group means valuing other people’s views and working together (even managing others) to fulfill tasks. Show them that you can be a team player who can delegate to others and take on responsibility. When listing skills needed for a job, these should be at the top of your attributes. Their importance lies in that they promote the building of healthy and positive relationships in the workspace and help the company grow.  

3. Adaptability 

If the pandemic has taught us anything, it’s that companies face challenges that force them to adapt and change all the time. Beyond the academic skills needed to get a job, employees must show that they are flexible. Exhibiting adaptability skills in the workplace means responding positively to unexpected changes, learning new things, and managing to get the job done. Let hiring managers know that you are not afraid of change. 

4. Problem Solving

Another key aspect of employability is your ability to demonstrate problem-solving skills in the workplace. Strategically approaching and resolving any issue that might come up is essential for work. Employers value productive attitudes. Hiring managers will try to understand whether you possess decision-making skills, research skills, as well as an analytical approach during the interview process. They are looking for highly responsive and proactive individuals. Companies rely on employees who take the initiative and solve problems creatively. 

5. Leadership

Νew graduates will probably not land a managerial job right from the start, but they should nonetheless prove their leadership skills in the workplace. At the entry-level, this translates to being able to lead by example, so fulfilling your tasks and taking the initiative is important. These skills will be helpful during the whole of your career. Moreover, since many companies prefer to promote from within, they are looking for these skills even when hiring for entry-level positions. They want a candidate who can assign tasks, can reliably motivate coworkers and has a responsible attitude. 

6. Interpersonal Skills

Interpersonal skills are skills you use to communicate and interact with others. Sometimes referred to as ”people skills,” they are all about building positive and strong working relationships. They aim to achieve good communication through respect, persuasion, and empathy. How you treat coworkers, superiors, and customers is proof of your inner drive, which is exactly what employers want.  

7. Work Ethic

A strong work ethic is indispensable for any company. Individuals who possess work ethic skills also become a source of motivation for other employees. As a new graduate, this is an excellent skill to highlight when applying for jobs. Employers are looking for trustworthy candidates who can finish their tasks, meet deadlines and take the initiative without anyone having to check their progress. Your commitment, integrity, and dependability will shine through your work. 

8. Organisation 

This set of skills determines how well you can stay on task, whether you can get your work done in time, and how efficiently you approach different situations. Examples of organisational skills at work are productivity, time management, planning, prioritisation, and delegation, to name a few. Self-management is at the core of an organisation and a well-sought-after quality by hiring managers. Ensure your future employers that you can work as efficiently and productively as needed to get the job done. 

9. Negotiation 

While the ability to negotiate is part and parcel of attending company meetings and closing deals, its benefits extend far beyond that. Negotiation in the workplace translates to ensuring win-win outcomes. This can mean achieving smooth cooperation among company employees or finding solutions to problems and dilemmas that the company faces with the competition.  

Your attitude during a negotiation can affect future negotiations you might be part of as well as your reputation. You need to be clear on the goal of the negotiation, what you want to achieve, and how, but also to understand where the other side is coming from. Remember, the goal is for both parties to gain something. Reaching a deal that makes everyone happy is undoubtedly difficult, but this is why these skills are highly valued.

10. Creativity 

You might immediately think of arts when hearing words such as ‘creativity’ and ‘open-mindedness’, but the truth is they are essential and applicable to almost every job. A healthy curiosity, a mind for innovation, and openness to learning the same things in a new way are much wanted attributes in employees. In fact, creative thinking skills are the most highly demanded ones today. Organisations need candidates who bring out-of-the-box approaches to problem scenarios. Creativity helps everyone in the company gain an advantage over the competition and boosts productivity within the company. 

Conclusion 
Clearly showing you possess such skills and attitudes in your applications, cover letters, and interviews will give you a high chance of getting the job and impressing hiring managers. As a graduate with little to no job experience, demonstrating these is your best bet. Our distance-learning programmes at GBU-Europe are tailored to developing these skills in all students. So if you’re looking for a surefire way to acquire them, apply today!

The post 10 Must-Have Skills Employers Look For In New Graduates appeared first on Global Business University.

1. Flexible Schedule 

A computer and internet connection are all you need to complete a distance learning course. Considering that many students do not want to quit their jobs while pursuing a degree, its convenience becomes its most significant benefit. Flexible online learning means e-learning coursebooks, assignments, and lectures delivered via online platforms. At GBU-Europe, we took it even further by offering offline studies, meaning students don’t need to attend online courses. Instead, the study materials are delivered to their doorstep, allowing them to study whenever and wherever they want; no time constraints here! Learn more about the distance learning studies at GBU-Europe.

2. Commuting No More

Another advantage of online education is that it frees you from the need to spend any amount of money and time commuting. You can learn from the comfort of your home or any other place you deem appropriate. No time is wasted on buses and heavy traffic; everything you need is on your computer. 

Online degrees are revolutionary within the educational world. You can enrol in academic institutions worldwide and build a network of co-students and teachers from different countries. Regardless of where you live, you are immediately a part of a larger, more diverse learning community. 

3. Worth The Money 

Distance learning degrees cost less than their on-campus equivalents. We’ve talked about how they eliminate the cost of commuting but they are also more affordable in that you avoid renting an apartment and paying for bills and food. Look at the tuition fees at GBU-Europe and think about how much money you could save for your future! Tuition fees are the biggest hurdle for most students desiring a university-level education. This way, you save up and still gain a proper higher education. 

4. Do It At Your Own Pace 

If you are working, have a shy personality, or have low self-confidence, going to the classroom can be intimidating. With distance learning, all that disappears. Autonomous, disciplined and motivated learners can learn at their own pace without hindrance, peer pressure, or awkward classroom moments. For any questions you may have or guidance needed, you can access discussion forums or one-on-one chat rooms where faculty, co-students, or tutors can help and support you. 

5. From Anywhere? Yes! 

One of the major advantages of distance learning is the elimination of the physical geographical obstacle that goes hand in hand with in-person teaching. With e-learning platforms, universities and academic institutions are equipped to offer taught degrees to anyone without any constraint as regards location. This builds a bigger, more diverse, hence, richer learning community. You can study at the academic institution of your choice, in whatever country it may be!

6. Career Skills

The benefits of distance learning do not end here. Something that isn’t talked about enough is the chance to build transferable skills. When students develop the ability to learn via remote learning technology, they can later apply their skills to their work and other areas of their life. Transferable skills such as time management, organisation, self-motivation, research, independent working, and digital savviness are no mean feat to develop. At the pace at which remote working is applied and the ways in which telecommunication is becoming necessary, these skills will become a golden ticket into the corporate world. Employers are impressed with prospective employees who have completed distance learning degrees precisely due to the self-discipline involved. 

The numerous benefits of distance learning have rightfully placed it at the top of students’ options for higher education and a suitable alternative to in-class learning. As opposed to traditional learning, it offers more flexibility, is cost-effective, places no barriers regarding location, and helps students develop valuable skills. 

Still, wondering if distance learning education is the right choice for you? Contact us for more information.

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We have broken this question down into the factors you need to consider before making up your mind. Keep on reading! 

1. Benefits Of Getting A Master’s Right After Your Bachelor’s

Many undergraduate students have already decided on the path they wish to follow after their Bachelor’s degree, be that work or a postgraduate degree. If you still haven’t, do not let the question of ‘When should I apply for a Master’s?’ stress you out. Not being certain regarding a major life decision is totally normal. To sort it out, begin by considering the pros of attending grad school after your Bachelor. We have made a list to get you started:  

• You’re In The Zone 

Let’s face it. Leaving university and returning years later can be rough. Your mindset will have changed, and so will your life. You won’t be in student mode anymore. Opting for a Master’s degree right after your studies is good as you know your way around attending lectures, writing essays, and preparing for exams. In addition, you’re used to living in a more financially stringent way and have a student circle of friends. So transitioning to the difficulties of a Master’s degree will not affect you as much. 

• The Money

Undoubtedly, money is one of the biggest reasons students choose to continue with a Master’s degree right away. If you decide to continue your education and you have accumulated student debt from your undergraduate studies, you can talk to your bank and get a deferral for your loan repayment. This will give you the freedom to pursue further studies before you have to start repaying rather than worrying about it later. Beyond that, you may be able to get a scholarship or you can discuss with the university a feasible and realistic fee payment plan. Many universities like us at GBU-Europe offer Master’s scholarships to aspiring students and we always offer easy payment plans. 

• No Generation Gap

Pursuing a Master’s Degree alongside peers of a similar age might be easier than being the odd ‘mature’ student, and this may be yet another reason to pursue a Master’s degree straight after your Bachelors. In addition, you won’t have any other worries, such as housing, family, or work, and you’ll have more time for internships, placements, and teacher-student mentoring.  

• Change Of Direction

Entering a graduate school is the perfect opportunity to switch fields. If you feel like your Bachelor’s wasn’t the right decision, a Master’s will help you define your goals better. In addition, it will increase chances of job security and is a ticket to a better quality of job as well as a higher salary.

2. Pros Of Working And Doing A Master’s Later 

No one can deny the advantages of a Master’s degree. However, if you constantly shift between the thought of a Master’s or work, here are the benefits of waiting and working instead. 

• Save Up!

If you have just paid for your Bachelor’s degree, then it is normal to have a disinterest in paying up more or applying for additional loans. However, a Master’s degree is an investment, so you should consider if it helps with your career goals. There are fields for which a Master’s degree is helpful on the one hand but not really necessary in terms of money or position on the other. Working and saving up until you are sure is the mature thing to do. 

• Hands-On Experience

To land the job you dream of, you need work experience in the field, even if you do have a Master’s degree. So, to answer the question ‘Should I do a Master’s or work,’ keep in mind how employers prefer candidates with on-the-job experience. Choosing work experience, for the time being, will teach you a lot and help you get accepted into a graduate programme later on (especially if you didn’t finish your BA with a good grade).  

• Let The Company Pay For It

Tempting, right? There really are employers who understand the value of equipping their current employees with further education and already have established programmes to help pay for, among other things, grad school. Or at least part of it. This is a tremendous financial help; if you have invested enough, they will probably want to invest in you. 

• Hail Wise Elder 

Attending graduate school with work experience means you have a much clearer idea of who you are, what you want out of the programme, as well as your life compared to your co-students. Your job training will make it easier for you to follow classes and pay attention to things you wouldn’t have otherwise. You will know what you want to specialise in and which modules to pick. All in all, it will make the experience more valuable. 

• Career Change

Suppose you have already tried working at the job you wanted only to discover it is not as fulfilling. In that case, you can simply change it via your MBA, even more so if you have tried entry-level jobs, internships, and trainee programmes where you have circled around various departments and/or industries. The perfect time to do your Master’s degree is when you know what you want. 

3. Best Of Both Worlds 

Still can’t decide? Why not part-time it? Or choose a university that allows your to pace your studies according to your own schedule and time.

Cutting down on some hours either from work or studying will improve your motivation and performance. Part-time and flexible studies are pretty common nowadays and are offered by most universities. 

Another option is to part-time both work and studies or apply to a work-study programme for financial aid. If, however, money is not an issue, you should consider taking internships. This will give you free training, work experience and more time for your studies. 

At GBU-Europe, all of our programmes are designed with flexibility in mind!

4. The Quiz

Not everyone has to do a Master’s, yet no one can deny its benefits. If you’re still on the fence about whether it is something you want, then try answering the following questions for clarification: 

Are you passionate about the subject and crave for knowledge? 

Will it help your career?

Are you aware of the available study modes – on campus or distance learning, full-time or flexible studies?

We hope this guide has been helpful! Whatever decision you make, just remember it is never late or the wrong time for you to do a Master’s degree. Only you know the right time. 

So think carefully and realistically about what you want, and in the meantime, check out the Master’s programmes we offer at GBU-Europe for some inspiration! 

The post Get A Master’s Degree: Right After Your Bachelor’s Or Later? appeared first on Global Business University.

To start with, both MBAs are targeted towards promoting products, brand image, and increasing sales. Their difference, however, lies in the methods and strategies each employs. While an MBA in Marketing Strategy has been part of educational programmes for some time and provides knowledge of traditional marketing methods, an MBA in Digital Marketing is very high in demand, albeit new. It’s no secret that the recent pandemic has forced companies to go digital, and since this has proven quite convenient and efficient, digital marketing is here to stay. 

So let’s get started!

1. MBA In Digital Marketing 

An MBA in Digital Marketing usually takes 1 or 2 years to complete and is a much-respected qualification. It offers students knowledge of the various digital media used by businesses in the ever-expanding field of digital marketing. Apart from developing your management skills and enhancing your business knowledge, it will prepare you for real-world scenarios. It is now one of the top choices of graduates, and it will help you get a senior management position. Many even opt for a distance learning MBA, and if this is the case for you, you should find more information about the one-year MBA in Digital Marketing at our University. 

2. MBA In Marketing Strategy 

An MBA in Marketing Strategy is for anyone wishing to further their knowledge of the best marketing practices and tactical areas. Companies want competent communicators with the skills to manage marketing teams inside the company – as well as outside. This MBA will improve your managerial skills and teach you how to read data in order to make informed decisions through examining real-world strategies. Focusing on strategy development and implementation is an excellent choice for experienced marketers looking to advance their careers or anyone who wants to shift to sales, product management, or digital strategies. It is a degree also offered through distance learning studies – including at our University. 

3. MBA In Marketing Strategy vs MBA In Digital Marketing: Scope 

In the aftermath of the pandemic, it has become clear that online shopping and entertainment are here to stay, becoming the preferred means for many. Today, everyone has an online presence through which to connect, entertain, or learn. 

Digital marketing allows businesses to go global very fast and very effectively, thus reaching a bigger target audience at a lesser cost. Its range of usefulness keeps growing, and its demand will only get higher. An MBA in Digital Marketing will land you a job in a mid to senior managerial position. 

On the other hand, traditional marketing isn’t going anywhere either. Therefore, an MBA in Marketing Strategy is the most fundamental specialisation in management, not to mention a long-established one. If you want a comprehensive view of marketing and a mid-senior management position, then this is the option for you. 

4. MBA In Marketing Strategy VS Mba In Digital Marketing: Syllabus

Now for the nitty-gritty of the matter. To start with, the curricula of both degrees share most of their compulsory courses. These include:

• Organisational Behaviour
• Business Policy & Strategy
• Research Methods
• Marketing Planning & Control
• Practice of Marketing

The syllabus for an MBA degree in Digital Marketing is oriented toward the inclusion of all digital channels and forms that a digital marketer should be versed in. It covers current technological methods and strategies. Have a look at some of the elective modules at GBU-Europe:

• Concepts of Digital Marketing
• Social Media Marketing
• Mobile Marketing
• Marketing Analysis & Decision
• Digital Marketing Strategy 

On the other hand, the syllabus of an MBA in Marketing Strategy focuses more on traditional marketing methods and channels. You’ll get a broader perspective on different aspects of business and the marketing world, as well as an overview of digital marketing strategies. Some elective modules of this MBA at GBU-Europe include:

• Global Marketing Strategies
• Marketing Communications
• Public Relations & Advertising
• Informational Technology 
• Marketing of Services 

5. Career After MBA

As previously mentioned, both specialisations come with many opportunities, especially in the mid to senior managerial positions. However, researching jobs after an MBA can be daunting, so we have listed below some career opportunities in Marketing for you to consider. 

However new, an MBA in Digital Marketing can offer some unique career paths for graduates, such as:

• Digital Marketing Manager
• Media Strategist
• Brand Manager
• Client Servicing Manager
• Content Strategist
• Paid Media Expert
• SEO Analyst
• Business Development Manager
• Social media Executive
• Media Strategist, etc

The market for MBA Marketing graduates is firmly established. Job options you can opt for include include (but are not limited to):

• Asset Manager
• Brand manager 
• Marketing manager 
• Sales Manager
• Product Manager
• Advertising Manager
• Media Planner
• Market Research Analyst
• Corporate Communications Head
• Public Relations Manager
• Business Development Executive
• Customer Relationship Management

Both MBAs are excellent choices for students and professionals. Graduating from either will take your career to new heights. It all comes down to where your interest lies and if you are still on the fence, have a look at the Masters we offer at GBU-Europe. 

The post MBA In Marketing Strategy Or Digital Marketing? appeared first on Global Business University.

Read on for some valuable tips we have gathered for you.

1. A Goal Without A Plan Is Just A Wish 

Your university work deserves your full attention, so you don’t want to leave coursework until the last minute or half done. To avoid such a thing and concentrate on your studies, you need to do one thing: prioritize. Write down your tasks on a list to help you keep track of your responsibilities. To make progress on your To-Do list and not get overwhelmed, you need to be clear on what the tasks are, their deadlines, and the amount of time you will need to put in. Planning for exams or assignments can be stressful on its own. Imagine when you have to jam work in the schedule! Make sure, though, that your plan is doable. 

2. Time Well Spent

Is it possible to spend your time effectively during the day? It is!

Break down your study periods into short intervals that will help keep you on point and productive. Some sacrifices might be required, so remove distractions such as phones or anything that might lead you to ill-spent time online and instead focus on making your study time engaging. This will provide you with extra time for relaxation and keep you alert for your student job. 

You might not be able to have fun with friends or family as much but trust us when we say, ”the time you spend at university is one you will cherish for years to come”. 

3. Honesty Is The Best Policy

When you decide to integrate work and studies, one of the first things you should do is build an honest relationship with your employer. Communicate your needs and schedule to them so that your availability and university responsibilities are known to them. Do your best to be dependable at work but make sure it will not be such a heavy load that will cause you to fall behind with your studies. 

Suppose it does come to that; there is no need to panic. Instead, consider other options, such as working in shifts (if you can).

4. Healthy Body, Healthy Mind

Working and studying is a slippery slope with regard to your health. You can get so caught up that you forget to take care of yourself, and that might lead to burnout. Make your physical and mental health a priority and remove unnecessary obstacles when attempting both studying and working. Understanding the importance of this will make you more conscious of your daily habits. Get your minimum of 7 hours of sleep so you can focus better, have less stress, and boost your memory. Eat well and healthily (yes, that means no junk food!), and don’t forget to put in some relaxation time. Your body will thank you. 

5. Have You Tried Distance Learning?  

At the end of the day, if working while studying is absolutely necessary for you, then why not consider distance learning degrees? There are several courses that would fit your needs out there! In addition, distance learning degrees allow for flexibility in time management. Such a degree will give you control over your schedule and make it easier to plan ahead. Have a look here for some Bachelor’s degrees and Master’s degrees offered by gbubvi.  

It may be hard to juggle work and studies, but it is also a life-enhancing experience. It is an exciting venture that will most definitely benefit you!

Check out the application process to get started! 

The post 5 tips on how to combine work & studies efficiently appeared first on Global Business University.

During competitive recruitment processes, employers are not only trying to figure out whether you have the right skill set for the job but also whether your personality fits well with their team. To stand out, you need to illustrate why you would be the best option. In other words, you need to market yourself! 

Throughout interviews, networking events, and online pages, presenting yourself to capture hiring managers’ attention is crucial. So, if you are wondering ‘how do I do that?’, look no further as we have pulled together below some helpful tips on how to market yourself. 

1. Brand Yourself

Employers are trying to determine whether your skills, personality, experience, and attitude would match their working environment. This is where your brand comes in. Think of it as an image you project to the world that captures your overall abilities and personality. Your brand will be the first impression employers have of you and should therefore be consistent throughout social media, events, online portfolio, and during the interview. 

While building your personal brand, consider using a professional photo in your business-related pages/material. In addition, you can be more recognisable by using a logo and colour combination on cards, resumes, and emails. Also, a personal branding statement, including your skills, aims, and experience, would be a nice touch. 

2. Online Presence Before Physical Presence

When you have established your personal brand, you can move forward and show your personality and skills to future employers. One area you should focus on is your online presence. Build an online profile that includes all of your professional information and what interests you most in the field. You can achieve this by sharing articles with relevant industry news, following companies you like and keeping an overall positive attitude. Don’t hesitate to include your work.

Having said that, do not miss the Linkedln boat! Linkedin is currently the top professional online network and if you are not already on it, do so immediately. It is a valuable source for industry professionals and the best means to portray yourself online.

3. Networking, networking, networking

Networking in the job search is of great importance. To get started, make a list of all the businesses that would interest you and keep searching for events you would like to attend. And then, attend as many as you can from that range, so you can meet professionals like yourself and push your brand. Do not underestimate the power of networking, as it is just as important as your knowledge of any given field. 

Many professionals are intimidated by the idea of networking. It requires a lot of time and may not feel like it is bearing fruit for a while. However, keep at it and follow up with emails or connect with professionals on Linkedin. The importance of networking lies in building relationships that will be useful in your future. That is, after all, what you are looking for!

4. The Meet-Cute Elevator Pitch

You may be wondering what an elevator pitch is and why it is so important. We have all watched that scene from a movie where the protagonist gets to share just an elevator ride with their mentor or person of interest, and they have to present to them what they want and impress them in just that short minute. Think of it like that, only less stressful and more frequent. An elevator pitch is a brief description of who you are, and you can use it in any work-related socialising. 

A good elevator pitch allows you to communicate your skills, experience, and goals in under a minute. It should include who you are, your background/skills and why they should consider you as a candidate; it should grab their attention and encourage them to contact you. It sounds like a lot, but this is something you should have prepared, personalised, and practised beforehand.

5. Why You?

When applying for a job, you already know that several other suitable candidates will also be applying. To differentiate yourself, you need to show how your abilities can be utilised for the particular company and its needs. 

A good way of getting around that is to follow the example of marketing teams that perform a SWOT analysis to determine what would set them apart from the competition and what problems they might face in selling their product. Analyse your critical thinking, interpersonal, and technical skills as well as soft and hard skills. Which of these skills is your strongest? What tasks do you perform better at? What weaknesses do you face? Remember why you chose this career and what you found inspiring about it. Demonstrate this during the interview using examples and different likely scenarios.  

Part of being a successful professional is having a clear view of your strengths and weaknesses. How else will you be able to promote yourself? 

6. About the company 

Employers actively seek people who have put in the time and effort to learn a thing or two about their business, products, and services. Therefore, researching the company you are interviewing for is essential. Take a look at their online presence, reviews, ads, and social media pages. Having a clear understanding of who they are and what they care about can help you figure out their goals and impress them. It will also help you determine whether they are a company you would want to work with and whether you share any of their values. 

7. Look the part 

It goes without saying that a professional dress code will help you market yourself better. Be confident and precise with your attire by paying attention to details. Your appearance is the first thing anyone notices when meeting you. Maintain this look in interviews as well as networking events. Our knowledge and abilities are the most important thing, but the way we carry ourselves, our clothing, and our overall energy are tell-tale signs of who we are. 

At first, trying to ‘sell’ yourself can feel intimidating and a little uncomfortable, but always keep in mind that you are the only one who can make the world see what your best qualities are. 

Here at GBU-Europe, we focus on helping students develop their soft and hard skills during their degree, which they can then use in the real world. 

Take a few moments to find out more about our programmes. 

The post How To Promote Yourself Effectively in the Job Market appeared first on Global Business University.

1. Stay on Top of Every Business Discipline 

2. Teamwork and Leadership

3. Stronger Interpersonal Skills 

4. Enhance Your Critical Thinking Skills

5. High-End Salary

6. Make a Career Change

The post 5 + 1 Reasons Why An MBA Can Elevate Your Career appeared first on Global Business University.

The solution for managing customer relations in such business conditions may be the use of value-based management of customer capital. This proposal provides for the integration of the concepts of value-based management (VBM), intellectual capital (IC) and balanced scorecard (BSC).

The concept of IC, which provides for the division into human, organisational (structural) and customer capital, allows one to separate in the data, in particular in the reporting, information about customers and assets directly related to customer capital. Customer capital as the set of available customer resources (informational, reputational, contractual, personal), obtained as a result of intellectual (creative) activities that provide added value for the company based on the system of customer relations.

The concept of BSC, acting as a conceptual framework, allows this data to be structured for management through perspectives (components of the BSC), including the perspective «Customers» for the management of customer capital.

The concept of VBM as a management concept aimed at increasing the value of the company, demonstrates the main purpose of such management of customer capital – the creation of added value.

Thus, an integrated approach to value-based management of customer capital means a combination of conceptual foundations of VBM, BSC and IC concepts. Value-based management of customer capital involves the use of the conceptual framework of BSC in order to build processes of customer capital management as one of the components of intellectual capital in order to preserve and create value of the company.

You can find out more about the research being conducted at Zhytomyr Polytechnic State University and the Department of Accounting and Auditing here and here.

The post Αn Ιntegrated Αpproach to Μanaging a Company’s Customer Capital appeared first on Global Business University.

Dominate Google’s SERP for Relevant Keywords

In the past, vehicle buyers would flock to car dealerships to both browse cars and make a purchase. Even before the pandemic, online car shopping was on the rise. That’s especially true when it comes to doing research. Instead of heading to a dealership, consumers will largely conduct research online first. With a multitude of devices capable of reaching the internet, buyers can do research anywhere, any time. In a few minutes, they can learn vital information about the vehicles piquing their interest.

Since so many customers start their search for a vehicle online, car dealers are flocking to SEO (search engine optimization) marketing techniques. These involve manipulating search engine algorithms to rank higher on search engine results pages. If a car company shows up as the first result on Google, it will get the most clicks. That’s why dealerships need to welcome digital automotive marketing with open arms. It’s the way of the future for attracting new customers eager to buy new vehicles.

Digital Automotive Advertising

To drive sales, dealerships need to take new approaches to advertising. Local TV ads aren’t going to cut it anymore. Not only is the viewership for local TV in stark decline, but the effectiveness of those ads is hard to track. In today’s age, the TV may be on, but the occupants of the home could be distracted by their phones and laptops. Instead, more car companies are opting to advertise online and through social media. Ads that are personalized and interactive are the most desirable in this space. Customers are eager to learn about each vehicle’s features and benefits online. So for instance if there’s a customer shopping for a sporty car like a coupe, they’re able to check out all the features online before making a final decision. That way, they don’t have to endure a face-to-face meeting with a salesperson in order to do research.

Unifying Data for Optimal Analytics

Traditionally, automotive companies work in silos. Their marketing, sales, financing, and other departments are all independent. In the digital age, this is undesirable. That’s because cross-communication and data sharing is next to impossible with a siloed approach. To get the most out of digital marketing, car companies need to unify their data. That will enable them to compile all the data from social media, marketing, finance records, and more for analytical purposes. That will allow them to personalize their messaging, interact and engage with customers, and more. A company that’s embraced this tactic is Subaru, as they’ve combined all their data from multiple departments to improve sales.

The automotive industry is entering a new phase, especially for its marketing. The pandemic forced a shift to digital sales, and now car companies have to adapt. The ones that win will be the ones that shift to digital marketing and unify their data.

The post Automotive Marketing Strategies To Drive More Sales appeared first on Global Business University.

Ethical fashion companies manufacture their clothing while caring for the community around them and their workers. They also keep an eye on the environment, avoiding pesticides, using as little water as possible, and keeping their carbon footprint neutral. These companies return some of their profits to nonprofit groups, many of which help children.   

Marketing ethical fashion companies are as much about the good these companies do, the companies’ values, and the ethical way they create their clothing as they are about the clothing itself. Often these sustainable companies focus their efforts and philanthropy on helping children. Here are ways marketing and communications professionals can market ethical and sustainable fashion, highlighting what makes these companies unique. 

No Child Labor 

About 250 million children between the ages of 5 and 14 work manufacturing clothing in sweatshops. Ethical fashion companies make sure that the workers who sew their garments are adults who are paid fairly and work in safe conditions. These companies believe that children should be in school rather than sewing in sweatshops. This is why some fashion companies started charities to support children in hopes to set them up for a better future. 

Caring for the Environment 

Fast fashion can have a devastating impact on the environment, according to Earth.org, since it promotes excessive consumerism while using huge amounts of water and energy. Those clothes, when discarded, fill landfills. 

The BBC reports hundreds of millions of pieces of fast fashion are thrown away In the United Kingdom alone. Marketers can promote the sale of well-made clothing that will last over the years, a hallmark of ethical fashion manufacturing. This is far better for the environment, and what’s better for the climate crisis helps children. 

Going Organic and Vegan 

Shoppers aren’t just eating organic and plant-based – they also want their fashion to reflect those values. Promoting the organic origins of the cotton used and noting that the production of styles is vegan can attract shoppers who share those values. Some shoppers will only buy organic and vegan clothing. 

Show Your Company’s Values 

A fashion company isn’t just about the clothing it sells. Fashion companies create feelings for those who wear their clothing. The values of the company are worn by those who buy their fashions and wear them. If a company’s values include education for children, a fashion brand could offer scholarships or donate to help elementary through high school students and their teachers, displaying those values. 

Look Great, Do Good 

The best ethical fashion brands offer attractive, well-made, and versatile styles, letting shoppers look their best in pieces that will last over the years. These brands also make doing good a focus, leaving children a better world. Their philanthropy and ethics make for effective marketing.  

*Learn more about our unique BSc in Fashion Design and Business!

The post Looking Great While Doing Good: Marketing Ethical Fashion appeared first on Global Business University.